As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies to stay relevant, responsive, and profitable. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

Social Media

Social Media Marketing is the activity of driving website traffic through social media sites. This platform how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.

Email Marketing

Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you. Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter). Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.

Advertising

Advertising is the attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign.

Seo

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Content Writing

Content writing is content written for a specific marketing purpose. Its aim might be to inform readers about a product or service, educate an audience about a topic, or generate a discussion about something. When someone refers to content writing, they’re usually referring to some form of online writing such as a blog post, article, social media post, or email.

Planning

Planning is the primary function of the management. It is the process of thinking about and organizing the activities required to achieve the desired objectives or goals.

Strategy

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers “the four Ps” of marketing—product, price, place, and promotion.

Bloging

A blog is a website or part of a site that contains regularly-updated content about one or multiple topics. The term is short for “web log,” which means to log information on a website. The content on a blog usually comes in the form of articles on individual web pages called blog posts. The article you’re reading is one such example.

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Frequently Asked Questions

Creating trends and hashtags and rolling your business online with a good initial push on Social Media platforms are the added advantage of learning Digital Marketing. Digital Marketing teaches you how to maintain your business portfolio through Google Business Page, so that even if you are not a renowned business, your customers can reach you.
SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.
Social media advertising has to be one of the least expensive ways of marketing your business digitally. With so many different advertising tools available on these social media forums, you can make use of this opportunity and cost-effectively market your product.

We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface. 2. You can repurpose blog content for social media.

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