Finding out the traffic on a website has different functions in regards to SEO. You might want to gain an understanding of your competitors or see how much the big names in a particular industry are amassing. This information is also helpful if you are looking to monitor the progress of your own site.
By keeping track of changes in trends, you could incorporate ways to improve and enhance your traffic.
13 ways to find out how much traffic a website gets.
#1) Alexa.com Rankings
Alexa.com is used as a tracking tool for several websites on the internet. It ranks websites based on the data they receive from the users who have installed their toolbar in their systems. Alexa toolbar users make up for a small portion of the total users. This makes the data somewhat unreliable to a full extent. Note that basic Alexa data is offered for free. It can be accessed by the public and provides insights that turn out to be useful. There are mixed opinions about its value as an information provider.
SimilarWeb is yet another website traffic analysis, checker. It is preferred over Alexa.com for the meticulous details available. The best part is that it provides you a line graph regarding the daily number of unique visitors and their respective sources. Furthermore, there are details like the originating country of the visitor, top destination sites, top referring sites, audience favorites, display advertisements, and a maximum of 10 keywords in the free version.
It gives the approximate number of visits per domain, global rank, traffic reach, traffic source distribution, and country rank. Web engagement metrics like average time on site, average page views, and bounce rates are also available.
#3) SE Ranking
SE Ranking is similar to SEMRush and Ahrefs and provides valuable data regarding organic traffic and competitors. It gives you valuable information about the competitor’s websites ranks and your website’s ranks. Here is also information regarding the number of views for your website. You will be able to track the rankings on each search engine individually. Its keyword analyzer uses data and presents it for both Desktop and mobile phone results. It is growing in popularity due to its usefulness.
SEMRush.com is one o the most popular keyword research tools available. It is a website-based tool for keyword research and it also gives you information about the traffic that the website receives. Besides, it informs the users about the knowledge on websites search engine rankings, backlinks, paid advertising, and competitors.
The tool offers you numbers on total website traffic and their subdomains. Further, it provides the total number of visits, visit duration and bounce rates. Its website traffic analysis can also be found with geolocation-based data. The best part is you get to know which keyword receives the most search and you can plan your SEO accordingly.
Ahrefs is one of the top tracking tools available. It offers a good collection of information regarding website traffic. It provides you information on Domains that sends the maximum amount of traffic to a website. There are also search engine rankings provided. Besides, it tells you how much traffic a particular search engine ranking gets your site. It highlights the pages from a website that receives the most traffic. There are options to compare competitors and ranking. It is a great option to find out ways to improve your site. There are updates every month, keeping you updated regarding traffic. It also offers traffic data for every keyword by using a unique CTR curve for every keyword.
#6) YouTube or Vimeo Views
In case your website has Vimeo or YouTube video embedded on the homepage, there would be an option like click to “Watch on YouTube.” These generate clicks and you can easily track their traffic. If you have made the video public, the Vimeo and YouTube will display their view counts. You can cross-check with the upload date to arrive at an accurate number regarding the number of people viewing it.
The number of counts displayed does not mean it is an exact representation of the website views. It is meant to give you a rough idea of the same.
#7) Clicky Web Analytics
Clicky provides the options of free and paid versions of traffic monitoring for your website. The site uses data from Google Analytics. The best thing is that it offers several features that cannot be found on Google analytics. For instance, there is detailed data regarding and search traffic and website visitors. You will know their locations, usernames, web browsers, web hosting companies, return visits, and much more.
#8) Total Comment Counts
Once you have commented on a WordPress blog, the user will be redirected to a page where the comment would be displayed. The second half of the URL indicates the position of your comment on that particular website. It is known that 75-90% of the comments are spam. By assuming this figure, you can calculate the real comments and get a rough idea of the website traffic you have received.
#9) Google Analytics
If you want to monitor the traffic on your website, Google Analytics is a great way to accomplish this. This provides a free option which comes as an advantage to many users. Remember that you may have to share your data with the Internet’s monolithic ad-driven monopoly. Note that this is not the site you want to look for if you are cautious about the privacy of the website. Google Analytics allows you to see the source of the traffic. This allows you to gain a better understanding of your audience. On the long run, this helps you to plan your website better in order to invite better traffic.
#10) Piwik Analytics
Piwik is a platform that is open source and is used for observing web traffic on your website. There are a few factors that place it above Google analytics and other main third-party platforms. This is mainly the open source nature of the platform which lets you gain complete access to your data. It prevents a third party from having access to your data with the motive of a profit. Note that you can use certain WordPress plugins with Piwik. Further, there are several options available for custom development in Piwik.
Woopra is a service that comes at a price. It is ideal for customized analysis of traffic. You will be able to learn about the traffic that goes into your website while understanding your customer base. It has options that let you create customer profiles for various customers. In case you want to learn more about them, you can subscribe for a free trial.
The resources available are very useful for understanding the traffic on a website. You would be able to combine the information from these sources and get more insights into your web traffic. You can also discover different metrics regarding other blogs and websites on the internet.
#12) Statpress WordPress plugin
In case you are using the WordPress blog platform to power your website, you can use the Statpress plugin to know your traffic and their sources. Statpress provides data of traffic stemming from both humans and bots. There are graphs provided to help you visualize your traffic patterns. There would be metrics on display such as the bot visits, page views, and unique visitors.
Statpress also gives you data regarding the most recent hits on your page and their source. Besides, it offers access to around 500 keyword phrases that are relevant to your website and that were used to reach your website. Note that it is a self-hosted plugin. You will not require a security key to access it. You get access to this data when you switch on this plugin
Statpress is a free, self-hosted plugin. You do not need a security key to use it. You retain control over your data when you use this plugin. You can find different versions of Statpress provided and maintained by various developers of WordPress plugin.
#13) Look for Interviews
When successful business website owners give interviews, they share a lot of information regarding their success. Often, they include their knowledge regarding the successful ways and they share information about the amount of traffic they receive. You can also find them revealing how they gain such traffic. Sometimes you can also find bloggers sharing their experience about the traffic they generate.
You may think that people are not willing to share their knowledge regarding the statistics regarding traffic, but this is a wrong conception. You would be able to find information not only through interviews but on archived articles of a blog. Visit a blog and you will find items like “traffic report” or “blog in review” post. Viewing these can help you figure out the traffic that the site is receiving that day.
These methods will definitely help you find out useful information website traffic. Make sure you take full advantage of the resources available to you.